Advertising, Gender, and Capitalism: My Documentary for Advertising and Society
A documentary done by yours truly to explain the linkages between gender, advertising, and capitalism and the linkages between them. Once we enter this world, we are told what we are and how to act through advertisements. Women in particular are told to be sexy. This is the repeated message that is fed to women as they are now able to purchase their own products because of their rising status in the world. Advertising, which is the tool used by capitalism to control society behaviour is run by mostly men, and men make use of this advertising tool in an attempt to handle women and their increasing power.
http://www.youtube.com/watch?v=_0gWQvbhg_A
Thank you for watching and I hope you enjoy!
~ Leon
References:
- Fennell, C. (2009). Lecture on December 4, 2009.
- Gill, R. (2008). Empowerment/Sexism: Figuring female sexual agency in contemporary advertising. Feminine Psychology, 18(1), 35-60. Retrieved June 20, 2011, from http://fap.sagepub.com/content/18/1/35.short?rss=1&ssource=mfc
- Harms, J. & Kellner, D. (n.d.) Toward a critical theory of advertising. Southwest Missouri State University. Retrieved July 5, 2011, from http://gseis.ucla.edu/faculty/kellner/illumina%20folder/kell6.htm
- Irving, H. (1991). Little eleves and mind control: Advertising and its critics. The Australian Journal of Media & Culture, 4(2). Retrieved July 3, 2011, from http://www.aeforum.org/aeforum.nsf/b6f532dc08e2a32e80256c5100355eab/f0c7e8755ae2e695802567d6004fe42a/$FILE/ajmc0052.pdf
- Jhally, S. (n.d.) Advertising, gender, and sex: What’s wrong with a little objectification? Sut Jhally Website. Retrieved June 26, 2011, from http://www.sutjhally.com/articles/whatswrongwithalit/
- Kumbhoj, K. & Londhe, B. R. (2007). Distorted mirror images in social advertising with special reference to AIDS awareness advertisements. ICFAI Business School. Retrieved July 10, 2011, from http://dspace.iimk.ac.in/bitstream/2259/357/1/299-302.pdf
- Pollay, R. W. (2000). The distorted mirror: Reflections on the unintended consequences of advertising. Advertising and Society Reviews, from http://muse.jhu.edu/journals/asr/v001/1.1pollay.html
